BEHIND Cleveland spent an afternoon with Lauren R. Welch — RTA board member, marketing maven, founder of The Women’s Leadership Guild. Beginning her career with prestigious clients like the Academy of Motion Picture Arts and Sciences and Reebok, she went on to found The Women’s Leadership Guild, a Cleveland-based organization empowering women of color. Currently serving as Vice President of the Board of Trustees for the Greater Cleveland Regional Transit Authority and founder of the national marketing firm Laurel Cadence, Welch has been featured in The New Yorker, People Magazine, and Politico. Her expertise in equity and inclusion work, combined with her marketing acumen, has established her as a sought-after speaker and earned her recognition as a Rising Star by the Greater Cleveland Delta Sigma Theta Foundation.